Jeep® has achieved much over the last 80 years. From its battlefield beginnings, the Jeep brand has become synonymous with freedom and adventure, and today it represents more than just a diverse range of vehicles. It’s a journey that has been shaped by many challenges, from the initial fight for survival to the need to adapt to an ever-changing political landscape. Along the way there have been notable successes and interesting sidelines, all of which make up a rich heritage that forms the backdrop for Legend.
But Legend is more than just a celebration of times past. It’s also forward-looking, investigating the challenges that Jeep faces today as the car industry enters its greatest period of change since its inception.
Legend often tells its stories from unusual standpoints, while deep-dives into complex engineering topics are explained with clarity, opening them to everyone. But there’s a less serious side, too; Jeep knows how to have fun, and there are plenty of light-hearted moments in the brand’s long history.
All of this is printed in full-colour on luxurious 130gsm silk paper and bound together (in a process called ‘perfect binding’ no less) with a super-thick 350gsm cover that resists curling. Our aim is to make sure your copy of Legend looks just as good after it’s been read cover-to-cover as the moment it was first pulled from its envelope. In fact, each copy weighs more than half a kilogram!
We're not backed by a large publishing house, and maintaining this level of quality requires commitment. For Legend to be a success we need to get the word out. Tell your friends, talk about us on social media, show off your copy of Legend to others (but encourage them to buy their own!). Sales of each issue go directly into funding the production of the next, and the more copies people buy, the cheaper the sticker price becomes.
With your help, Legend will grow into something to be proud of.