Trouble with the Trademark: The Battle for the Jeep name

Willys-Overland would quickly discover that securing the rights to the Jeep name would prove almost as challenging as building the vehicle itself.

The original Legend feature on the battle for the Jeep name has been removed from free web publication.

It is now included in the collected book, which brings together the best articles from the magazine in one volume.

The book is available here: